This campaign was created to raise awareness of and challenge people to join the Bound4LIFE prayer movement. Bound4LIFE started in 2004 when a group of people gathered to pray silently in front of the United States Supreme Court. They put red tape across their mouths with the word "LIFE" written on it. What has become known as "LIFE tape" represents the silence of thousands of unborn babies. Today, 16 years later, people can still be found praying silently outside the Supreme Court with LIFE tape. The campaign design consists of a poster, a postcard, and a web banner.